The Remarkable Growth of John's Service Company

After attending the conference, I strolled over to the exhibition area, which featured around 250 exhibitors. My aim was to visit our partner clients and check out their booths. As I was navigating through the booths, John approached me directly. 'Ah, Rod, long time no see! How have you been?' he exclaimed. It was a pleasure to reunite with him. Beyond our enjoyable small talk, he shared his insights about the value of Ballycatter and imparted some useful information to me, what I like to share,

John Struggled to Thrive in His Business I have always found it difficult to sell to people, John said. I have had my own small engineering company for many years, and I have been fortunate to always have had enough work. I mostly worked for companies I had worked for in the past, or from word-of-mouth or having contacts that have moved from one company to another and then picked up work from them.

John: "I mostly worked for companies I had worked for in the past."

John and His Journey Changed to Growth I think I do good work, and charge a reasonable price, so people have recommended me to others in the past, and I appreciate the reference. I’m not sure why I did it (I was probably looking for a change), but I decided to place some advertising online to do some marketing (as an addition to my usual marketing costs of hockey tickets, golf, lunches, and Christmas whiskey). But… IT WORKED – I had enough work from my two current customers and someone I had worked with years before had seen my online content and called me out of the blue to manage the engineering on a massive project. I wasn’t looking for extra work, so I was in a strong negotiating position, and I was able to hire five more people to manage the work. This really changed my business from a healthy living for myself to a “real” company, and the rest is history. A Conversation That Could Change Your Business It doesn’t hurt to discuss what Ballycatter can do for you – let me know and we can setup a call to chat about your business. Because you never know…

How Technology has Impacted Our Daily Lives When we think of the ways smartphones changed our lives, we think of the convenience of texting, emails, social media and ordering takeout. Our phones are really small, powerful computers and we are all almost always online. Wi-Fi is often cheap or free and available mostly everywhere, and internet access is considered a basic human need on par with heat and electricity. We are more online than we notice because we see smart phones as ‘phones’ and not as computers. It is very convenient to have a computer most of the time in your pocket. Therefore, our lives are lived (partly) online because of easiness of information at hand. Search online to an industrial platform for equipment during the meeting, or in lunch break get some social media entertainment. We cannot live without it anymore (maybe we could but we do not like it). Not having information doesn’t make it fun - being online makes the daily things easier. Sharing to friends online, or telling people who are interested in what you do is a good thing. It is also good to know how other people see your online presence. You can check it yourself: 1 - Go to Duck Duck Go. (The benefit of Duck Duck that it blocks trackers. For those looking to stay anonymous when they venture off the search engines, Duck Duck Go is a good option to use.) 2 - enter your name with quotation marks as this: “name”. The results will give you a sense of what a stranger Googling you would see. Would you hire this person? Sell this individual a house? Go on a date with them?

The Hidden Technology Behind Your Daily Activities Think about the last time you checked your email, made an online purchase, updated your social media profile, or searched for oil and gas equipment. Without even realizing it, you were already taking advantage of the power of cloud computing. Cloud computing is a technology that enables users to access and use a wide range of hardware and software services through remote servers connected to the internet. Users can access data and applications on-demand from anywhere in the world, making it an ideal solution for businesses and individuals with diverse computing needs. Contrary to what the name suggests, it has nothing to do with the clouds in the sky. Instead, it refers to a network of data centers located around the world that store, manage, and process vast amounts of data. The term "cloud" comes from the cloud symbol used in flow charts and diagrams to represent the internet. This cloud symbol is used to depict the complex network of servers and infrastructure that make up the internet, which is the backbone of it all.

The Evolution of Marketing and Sales in the Oil and Gas Industry Yes, there is a big difference between “Then” and “Now” marketing and sales in the oil and gas industry. In the past, marketing and sales efforts were primarily focused on traditional methods such as print advertising, direct mail, and cold calling. Salespeople would often spend a lot of time traveling to meet with potential customers in person and build relationships through face-to-face interactions. However, with the rise of technology and the internet, marketing and sales efforts have shifted to digital channels. Online marketing methods such as search engine optimization, social media advertising, and content marketing have become increasingly popular. These methods allow companies to reach a wider audience and engage with potential customers on digital platforms. Similarly, online sales efforts such as websites and industrial marketplace platform have also become more prevalent in the industry. These websites and online platform allow buyers to research online, which can save time and increase efficiency for both the buyer and the company. The reason for this change is because customer habits have evolved. The amount of information available online continues to increase exponentially which has changed the behaviour of B2B customers. In the past, printed brochures or handbooks would enable the potential customers to; 1 - Become aware, 2 - Raise their interest, and 3 - Consider their options. Now, this increased information allows potential customers to proceed further in the sales funnel and move into; 4 – Intent to buy, and 5 – Evaluate alternatives. This is both an opportunity and issue in the oil and gas industry as account managers now have to ensure potential customers are well informed about their products and have not been mis-informed by others (or competitors) through misleading internet content.

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