Strategies for Determining the Optimal Duration of Sales Prospecting

Another consideration you can make is how much time do you have? Do you have time to make sales calls during all business hours or are you a salesman and a lot on the road? If you do not have much time than you have to make choices quicker. More easier sales when you do not have much time, fits better to make balances. Did you get buy signals earlier in the conversation? Have you already had a lot of questions during a first conversation or online connection? When you have had those kind of buy signals, then keep going on the prospect. But, if there where no questions, did not look online to your social media profile or website or platform where your equipment is on, spend your time somewhere else. When you try to make a cold call but you receive the voicemail. What do you do? Are you speaking into the phone or leave it? Everybody is different in that; this is my thinking around it; Mostly I do not use voicemails when I don't really need to speak to someone. But that's exactly what you want with acquisition. Often the receiver can see your mobile number, he or she is curious and will call you back. It is not easy to get the right prospect person on the phone. Sometimes a secretary will not let you in or the voicemail stops you. It is good to have a clear view for your business, how long you will keep going to try to reach the person.

Every business is different, as is everyone’s situation, it is important that you listen to what your potential customer is really telling you – and spend your valuable time where it can have the highest impact.